Daniel Marsen founded EMA with the aim of bringing the marketing strategies he had studied in application to other sectors to the ecotourism sector: «ecotourism has the power to conserve the land of each community while bringing wealth to the community».

He studied Communication and Marketing at the University of La Laguna. He started several ventures that failed until he specialised in the online field. He then created a methodology that adapts the strategies applied to large companies to the reality of the ecotourism sector.

Enthusiastic about nature and community development, he started helping small and medium-sized businesses to grow their digital presence and show the real appeal that ecotourism deserves.